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Tourism Rossland - 2017/2018 Rossland Ski Bus Service

After consultation with the local tourism industry, Tourism Rossland announced the funding model for the popular Rossland Ski Bus service for the upcoming 2017/2018 ski season. The model includes revenue through a tiered advertising program that provides exposure and marketing opportunities for local and regional businesses.

 As Andras Lukacs from Tourism Rossland explains, “we believe that selling advertising is the best way to deliver this essential service that connects downtown with the Red Mountain neighborhood. The new model will provide increased transparency and a better value for our partners.”

 Advertising will include display ads both inside and outside the bus and digital advertising through various channels. “We are currently finalizing the details of the program and advertising sales will start in October,” Lukacs continued.

 Additional funding for the Rossland Ski Bus is provided by the Resort Municipality Initiative and contribution from Tourism Rossland on behalf of accommodators participating in the Municipal and Regional District Tax Program.

The service for the 2017/2018 season will be administered and delivered by Kootenay Gateway and will run from December 9th, 2017 until April 2nd, 2018. The exact schedule, route and bus-stops will be determined and announced based on confirmed advertising sales in November.

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